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Welcome to Listen to your Skin by Moon Skin, the podcast where science meets nature to celebrate the story of your skin.
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Your skin is a living canvas, ever evolving, deeply personal and uniquely yours.
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Each week, we'll dive into the science of healthy skin, share empowering stories and uncover transformative self-care rituals.
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We're here to help you embrace every phase of your journey with confidence and care.
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Hi everyone, welcome to this week's episode of Listen to your Skin podcast by Moon and Skin.
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I'm your host, dr Jen Haley, and today on the podcast I have a friend and colleague, dr Brooke Jeffy.
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She is a fellow board-certified dermatologist with a very unique practice.
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She has a concierge medical dermatology and cosmetic practice in Scottsdale, arizona, where she applies her holistic approach to skin health.
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Dr Jeffy's particularly passionate about treating adolescent skin and creating routines for a lifetime of healthy skin, and this is what led her to found the company Between B-T-W-N.
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It's a skincare line for tweens and teens.
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She's a trusted media expert, mom, and loves all things dermatology and skincare.
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Welcome to the show, brooke.
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Thank you so much for having me.
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Yeah, I'm so glad to have you, so I know you're here in Scottsdale, I know you have a good practice and you have a great social media platform where you educate people.
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What drove you to create the skincare line between and have a passion for educating?
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Yeah, so there's really a lot of factors that came together to leading to this.
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So one thing is that in my employed practice, before I launched my own practice, I started to feel very much like I wasn't able to educate my patients on some of the things that seem simple but really make a huge difference.
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Like I'll give an example, if I was seeing an acne patient, a younger patient, it's very easy to say, okay, let's start you on this medical regimen and then just be sure you wash your face.
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But how were they washing their face?
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Are they actually washing their face?
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Are they actually washing their face?
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Are they getting any benefit from doing that?
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Taking enough time to do it?
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So there started to be all these lifestyle factors that I began to appreciate and that's just one simple example, but other things too, that I felt like as I was learning more about lifestyle factors and their application to skin health that I wasn't able to address in, you know, short appointment times.
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So that really led me to want to create a brand, which between initially sort of just started out as going to be an educational brand, to try to teach kids some things about lifestyle and how to wash their face and how to, you know, parents to help them choose the right products.
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And then it kind of evolved as I saw more and more patients and parents asking me well, what should I use?
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Like we used to say, okay, go get a Cetaphil cleanser, for example.
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There weren't that many products that they had, but as they've grown they have multiple different lines and it's just more and more confusing for parents to figure out what to purchase.
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So I saw this white space in the market.
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There are certainly now in the last couple years, a handful of brands like myself that have really been focused on teen and tween skin health that have come to market, but at that time there really wasn't anything that was specific.
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So that's really what prompted me to think, okay, there is this white space as well.
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Let's do the education piece and let me see if I can provide some products that really make it simple for parents to know that these products that they would come to me for as a brand are okay for their young kids' skin and trustworthy.
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I have chosen to a certain beauty standard in skincare called Credo for clean beauty.
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As well as just avoiding the whole discussion about hormone disruptors, I just whether or not that's true or not chose to leave those out of my products.
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So again, just parents could feel comfortable with it.
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Okay, let's talk about clean beauty a little bit, because it's a term that's thrown around, so what do people use it as?
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How do they differentiate whether somebody's just throwing the term clean beauty versus whether it's really a clean product?
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Well, I think all of it is just throwing a term around, because there is no standard definition of clean beauty.
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There are some, so there's no fully 100% agreed upon standard.
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Now, I mentioned that with my skincare line we did choose to go along with one company's standard.
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So there are a couple of these groups that are trying to make a standard definition and one of them is Credo Beauty.
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So we did decide with Between to, you know, follow those standards.
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But those are still just kind of you know, arbitrary standards out there that have to be agreed upon.
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So a company can mean anything.
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It can mean referring to their ingredients that they're defining as clean, whether or not that's true or not.
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It can refer to, like, their sustainability practices.
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So the bottom line is it can kind of mean anything to the brand.
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Right, yeah, so okay.
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So what, how do you spell Credo?
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C-r-e-d-o?
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So they would look for that on the label.
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Yes, there are some brands that would say that they're Credo beauty compliant.
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Credo is also a website and they sell brands that meet their standards.
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Okay, and how is that different from like Leaping Bunny standards?
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So Leaping Bunny is more of a cruelty-free standard, at least from what I understand.
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That's how I understand it too.
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Yeah so there's cruelty-free.
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That's another certification that a brand might put forth as something that they feel is important.
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Yeah, so there's cruelty free.
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That's another, you know, certification that a brand might put forth as something that they feel is important.
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Okay.
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I think that's so important for people to hear about clean beauty because it's so easy to just pronounce that you're all of these things.
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I mean we see it all the time as dermatologists.
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I was blown away when I was at the Science of Skincare Summit last year and realized that I think about 17% of social media information is coming from dermatologists.
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And just for those of you who don't know, we went to high school, then four years of college, four years of medical school, four years of just studying skin, basically, and then years and years of practicing just skin.
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And someone can give out information nowadays and people say, oh, I saw it on the internet.
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I'm like what in the world?
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I mean, the first thing I learned in college was to look at the source, and no one's looking at the source anymore.
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Like, who are people getting information from and why would we trust it?
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Like, what's their background?
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I mean, over 20 years, I've seen so many trends come and go, so I get it.
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It's really hard as a dermatologist who's in such a busy practice, but when you see people following good guidelines and good science-backed skincare regimens and then they're destroying their skin at home with other things that they find online, it can be quite disturbing.
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So what are some of those things that you see people doing, or that you saw some of the tweens and the teens doing that were disrupting your acne recommendations?
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Sure, I mean, one thing is just multi-step regimens.
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So there are.
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You know, kids are seeing influencers and who they deem are their peers online and, just like what you said, they feel like, oh, this is someone I should trust.
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Or they're just constantly seeing in social media so they feel like, oh, this is something I should be doing.
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But one huge thing that I see is multi-step regimens.
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That is harmful.
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So I've seen kids doing 12 steps in a routine, which who knows how they're.
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You know these products are interacting, what sort of benefit you can get, and really it's just a path to irritation.
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But that's a huge one.
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Also, the wrong products.
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Kids shouldn't be using products that have retinol, for example.
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So we'll very commonly see breakouts, irritation, rashes, when they're using these products that just really are not meant for them.
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But to your point about wanting to vet sources, when I am talking to parents or seeing my patients with acne, I'm always talking to them about like, why are you using these products?
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And when it comes up that you know they've chosen this product because of something that they've seen online, you know I talk to both of them and try to educate them and like, look, this is a great opportunity to have a discussion about how to vet sources.
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You know who should you be getting your information from in terms of skincare, and you know that's probably dermatologists, maybe cosmetic chemists, maybe some estheticians.
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But you know it's not your friend or it's not this influencer that's just getting sent PR boxes so that they can do these, get ready with me videos and gain followers.
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So I do.
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I do like it for a conversation starter in terms of helping parents and kids understand how to vet sources.
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Right, yeah.
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What's the intention behind why someone is doing something?
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Is it to educate you and empower you to have healthy skin?
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Is it just to sell you a bunch of stuff?
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That's a good question to ask.
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Okay, so, besides using multiple steps which can destroy the skin barrier, which we don't know how all the ingredients interact with each other?
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This is so interesting to me because when I was 10, 12, and I was babysitting, I would take all of my money and buy skincare and at the very most, I would be able to afford one or two products.
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I don't even know how they're affording 12 products.
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It seems kind of crazy.
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The world we live in.
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It's just changed so much, right?
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Yes, and I think you were ahead of your time.
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I mean, if you were even interested in skincare, I mean that's definitely not what I was really into spending my money in.
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But you're exactly right, it's it's.
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It's amazing now that these brands that have gone viral and have these very expensive products like Drunk Elephant, for example, glow Recipe you know they have expensive products and parents are willing to buy them.
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I guess or their kids are convincing them or and they just feel like that's a good way to spend their money.
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I mean, it's just a very interesting twist, you know, on what they're, what they're wanting to spend their money on, and it is definitely skincare.
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I mean we've seen an explode.
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There's been an explosion in that segment of the Gen Alpha, kids wanting to buy skincare and fragrance too.
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That's another big growing area, think so, I mean obviously, as a parent, you sometimes want to, you know purchase something your child wants.
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But a lot of times parents in my experience they don't realize that there are negative consequences of some of these products that their child might want.
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But it's tough because, you know, not every mom is a dermatologist, so they're just going by like, oh, my kiddo saw this, she wants it.
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I mean, it's no different than like when I was growing up, and you know there's popular kids that you know I was not the popular one.
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So it was like there are these kids out there and you know they have a cool brand of purse or jeans and I wanted that and you know, maybe eventually I'd convince my mom to get me one of those things.
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But those were not products that could hurt me.
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You know that's a good point.
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Yeah, well, yeah, it can hurt your bank account, but it doesn't hurt your body like misusing skincare, right?
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Yeah, that's really really interesting.
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I have boys, so I don't have this problem at all.
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I mean they're 18 and 20 now, so I don't have this problem at all.
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I mean they're 18 and 20 now and at the very most, if I can get them to use some like salicylic acid pads to wash their face, that was it.
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You know, like really not an issue at all.
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So okay, so what do what?
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What's a basic skincare regimen for someone who's, let's just say, 10, 11, even as young as 10, 11, starting to get some acne not so bad that they need prescriptions up until 15 or 16, you know where they're not really thinking about anti-aging per se.
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Like what is a basic regimen?
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And like, how do you get them rolling on this?
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Yeah.
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So I think that the products you want to try to steer your kids to in that age group are cleansers, moisturizers and sunscreens.
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They really do not need all these ancillary products, these facial mists that are popular, the serums I mean there may be some of those things in those categories that are okay, but largely you want to steer them to those categories.
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So when I have parents who have kids that want certain brands, I say, okay, if they really want that and you want to spend the money on that, that's fine, but stick to those core categories and then you can feel relatively safe.
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It's another conversation, though, about like are those truly great products for their skin?
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Because a lot of these more trendy products they have a lot of potential allergens in them fragrances, essential oils, things like this, which maybe are okay if there's a few.
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But I mean you'll see some of these ingredient lists where it's just way too many, I think, potential allergens than what a child's skin needs to be exposed to.
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So and then it's also talking to them about how to use these products.
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So are they actually getting the benefit of cleansing their face?
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How should they cleanse?
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Well, want to definitely be sure they're using enough product.
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So again, that kind of depends a little bit on the formulation, but being sure that they're cleansing for 30 to 60 seconds and then rinsing really well.
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A lot of times when I talk to my patients I end up finding out they put it on barely, you know, barely enough, and then they do it for like a split second and then it's washed off.
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I mean, so that is not enough for the cleanser to break down the oil, get rid of the debris, to keep their skin healthy and hopefully prevent those breakouts from worsening.
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The other thing that we don't talk about enough is sunscreen.
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I mean that is really the key, and I think all dermatologists would agree with this.
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That is really the key to keeping the skin looking young, keeping the skin barrier looking nice and healthy, being able to work optimally.
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The skin looking young, keeping the skin barrier looking nice and healthy, being able to work optimally, and that really those are the.
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That's the product that I want to be viral and have all sorts of viral brands of right, because that is definitely not something that most of my patients come in saying that they use, and I think that is really important, starting at a young age.
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How old were you when you started using sunscreen.
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Oh my gosh.
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I'm a terrible example because I was the person that worked in a tanning salon when I was in college and high school.
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So now I spend all of my time searching my skin for skin cancers and trying to reverse the damage that I did right.
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So I would say that my son though I have a 15-year-old son I have really tried his entire life to keep him covered.
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You know understanding the importance of sunscreen, but it's a struggle in those teen you know those years because they're trying to be independent.
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They don't understand the consequences.
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It's very hard to get them consistent, but I think if you can approach it like, your skin will be clear.
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If you have acne, this is an important part of treatment actually then you can make some headway.
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Yeah, I think that's an important point because kids don't think about consequences, like our brain is not fully developed until we're 26.
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So I'm constantly telling my sons I go, the reason we send young men to war is because somebody will say, charge, and you'll just go charge, I go.
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You say that to a 30-year-old man, they're going to be like hold on, let's think about this.
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If we charge, this might happen and this might happen.
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So I think boys just get up, they run out the door and they don't always think about putting on skincare.
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Meanwhile, having 6, 7, 8, 12 steps in a skincare regimen is almost a status symbol for girls.
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It's sort of like the longevity lifestyle is a status symbol for celebrities and you know, and that whole health optimization world.
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So it's an interesting dichotomy, for sure, when you're looking at skincare products.
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Okay, so I want to talk about the cleanser first.
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So with cleanser, are you an advocate of twice-a-day cleansing?
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And if someone can only do it once, what would you choose?
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Certainly if they can only do it once, it's bedtime.
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I agree, yeah.
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Yes, many reasons that that is important.
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If they're willing to do it twice, great, do it in the morning.
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I do think it's important, if someone is struggling with early acne starting to appear, that they should think about trying to make that second morning cleanse happen.
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Okay.
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And then why not retinol?
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If someone is struggling with acne, especially comedones, which are blackheads and whiteheads, we have always gone to retinoids.
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Whether it's prescription strength, always gone to retinoids.
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Whether it's prescription strength tretinoin or retinol, so why are you not?
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I am only not retinoid.
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If a child has normal skin, got it Okay.
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That's important to hear.
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Not everyone needs the same skincare.
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Exactly.
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Of course, this conversation about avoiding active ingredients like retinol, for example, definitely means when a child has normal skin, okay.
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So certainly retinoids we use to treat acne, even at a young age if it's indicated.
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But most kids you know I'm talking about the tween age group, for example their skin is really sensitive, so if their skin is normal, it's not breaking out.
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They are going to really struggle to tolerate retinoids and we know this as dermatologists too.
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I mean a lot of times you're having to implement, even in adults, strategies to help them be able to tolerate the retinoid.
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Right, you don't just necessarily go and have someone use it every day right out of the gate.
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You might be doing, you know, alternating it, cycling it with other, you know other products, so that maybe they're just using it a couple times a week, for example, and you're optimizing moisturization so the skin barrier stays healthy and hydrated.
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So but I will say like the most significant reactions I've seen from kids are when they are using retinoid products.
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Again, kids with normal skin who come into me.
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Their skin was fine, mom brings them in now because they have a rash or they're breaking out horribly and it is because they just started using some kind of retinol containing product that they thought looked cool.
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Right, and they're using too much too often.
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Too much too frequently and changing things up so quickly.
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Right and they're not getting any benefit from it.
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I mean, if their skin was clear before, we're not trying to treat acne?
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Kids have all the collagen they can have at that age.
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They don't need retinol to keep their collagen at that point Not starting to break down until the 20s, 30s, potentially right.
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So they don't need it for the collagen anti-aging benefit.
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So it's just all risk, no benefit in a kiddo with normal skin.
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Yeah, totally agree.
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I couldn't agree more.
00:19:07.355 --> 00:19:09.553
Okay, what about vitamin C?
00:19:09.553 --> 00:19:12.269
When do you think kids should start vitamin C?
00:19:12.269 --> 00:19:13.857
You think they should wait till their 20s.
00:19:13.857 --> 00:19:16.965
Is there really any benefit in your teens to starting vitamin C?
00:19:17.267 --> 00:19:20.681
So vitamin C can be a useful antioxidant in sunscreens.
00:19:20.681 --> 00:19:27.513
So I am not opposed to a child using a sunscreen that has antioxidant in it.
00:19:27.513 --> 00:19:28.221
I think that's great.
00:19:28.221 --> 00:19:40.809
But I think that there are problems when a child uses something like a 15% ascorbic acid, because that can be very irritating and again, it's just not something they're getting any benefit from.
00:19:40.809 --> 00:19:47.266
I mean, I guess it may be different if they have a lot of acne and they have pigment and maybe you're trying to improve that to some degree.
00:19:47.266 --> 00:19:53.184
But again, I'm talking more about a child who has normal skin and making the correct decisions.
00:19:54.127 --> 00:19:58.559
you know for that group Okay so, tween normal skin and making the correct decisions you know for that group.
00:19:58.559 --> 00:20:02.702
Okay so, tween normal skin wash in the morning.
00:20:02.702 --> 00:20:12.642
Basically put I like people to put the cleanser on, massage it in for about a minute, brush your teeth and then rinse, and then who should use moisturizer, who should not use moisturizer and what should they look for in a moisturizer when they're a tween?
00:20:13.163 --> 00:20:27.143
Yeah, so that's, and I'd also like to say that, like, choosing a cleanser and a moisturizer should really both be based on skin type and for kids, most of the time that's going to be erring on the side of products that are geared for sensitive skin.
00:20:27.143 --> 00:20:34.582
So in terms of a moisturizer, they're going to probably prefer lighter weight products.
00:20:34.582 --> 00:20:37.522
I mean just as a preference point.
00:20:37.522 --> 00:20:43.884
But looking for products, I mean in most major brands these days they tell you really what the skin type is for.
00:20:43.884 --> 00:20:48.063
So if they lean to normal, to sensitive skin, they can make some good decisions.
00:20:48.063 --> 00:20:50.109
What if it says all skin types?
00:20:50.109 --> 00:20:53.161
I think all skin types is probably acceptable too.
00:20:53.161 --> 00:21:02.728
You just wouldn't want to go with a product that says it's for really oily or acne prone skin If you're a child and you have normal skin.
00:21:02.969 --> 00:21:04.392
Okay, okay, that's really good.
00:21:04.392 --> 00:21:07.307
So what is your moisturizer?
00:21:07.307 --> 00:21:07.789
I have in it.
00:21:08.441 --> 00:21:11.851
My moisturizer is pretty simple.
00:21:11.851 --> 00:21:15.069
It has glycerin primarily.
00:21:15.069 --> 00:21:16.301
It has centella asiatica.
00:21:16.301 --> 00:21:18.307
It has centella asiatica.
00:21:18.307 --> 00:21:19.951
I love centella asiatica.
00:21:20.141 --> 00:21:21.224
I always struggle to pronounce.
00:21:21.224 --> 00:21:22.791
Yeah, it's go to cola also.
00:21:22.791 --> 00:21:45.271
It's been on my radar ever since I read an article, maybe 10 years ago, about how it can help reverse stretch marks, because we don't have a lot of things in dermatology that help put things back in the skin we're really good with lasers and we're good with things to lighten the skin and things to remove pigmentation or, you know, remove dead skin cells, but we have a hard time putting elastic tissue or collagen back in the skin right.
00:21:45.680 --> 00:21:54.413
And there was it was I think it was oral in that study they did like a dropper full of Gotu-Cola to help with striae which are stretch marks.
00:21:54.413 --> 00:22:02.531
But now we're seeing studies with mandelic acid on centella asiatica helping with dermatoporosis or thinning of the collagen in the skin.
00:22:02.531 --> 00:22:04.605
So I love centella asiatica.
00:22:04.605 --> 00:22:07.612
It's such a great ingredient yeah, I know that's interesting.
00:22:07.632 --> 00:22:09.761
I didn't know that about the striae.